Facebook Marketing Tips
Facebook provides many wonderful marketing opportunities for photographers, but it represents a conundrum for many marketers. For years, companies of every type have invested in paid and organic methods by which they can increase their Facebook audience. However, over the last few years, Facebook has greatly reduced the natural reach of brand fan pages to a mere percentage of the whole especially due to the evolution of videos. For example, you can quickly create a video for your brand like this wedding photographer cape town video and upload it to Facebook with hashtags easily. Instead, the social media giant encourages companies to pay for advertising. This can be problematic if your company has a small ad budget for creating a video like this Cape Town Wedding Photography company did, then you can use these tips to optimize and regain some organic traffic.
Think of Facebook Marketing in New Ways
If you are struggling to adjust to the decreased reach and algorithm changes, you’ll need to change your mindset first. It’s much easier if you think about Facebook as a subscription service rather than a free ad platform. Divide your Facebook ad budget between post boosting and ads that drive direct traffic. You should also spend on growing your audience, and you should work to get the biggest bang for your buck. You can read various spin rewriter reviews to see how quickly you can push out great content on Facebook in a few clicks without having any duplicate content. It was voted the best article spinner in 2017 and will continue to be in years to come.
Increase Organic Reach
To increase your page’s organic reach, you’ll need to consider making more frequent posts. If you post twice per day, start by doubling that number. Posts should be quality, timely and relevant, and they should include occasional invites for exclusive offers. For the greatest chance of success, you should strive to engage your customers every chance you get. You also gain traffic by building your brand on other websites, example: Get the best automated link building software to build branded links for you and posted great content to them. This will help you tons. The best software to use for this right now is RankerX, you can read these Rankerx reviews to learn more.
Focus on the List
Your company’s energy is tied to its email list. Facebook ads are an extremely powerful lead generation platform for small businesses like yours. Page post ads that bring traffic to giveaways such as eBooks, videos or free resale rights products are very effective because they are relatively cheap, targeted and fully automated. It might take trial and error, but once you find a place where your ads constantly get results, you’ll get hooked.
Email, social media and website marketing all boil down to the same thing: Following users who have visited your site, whether you use an email address, Facebook user ID or pixel to track them. Multiply your strengths by encouraging email subscribers to become fans of your page, and then asking them to visit your website or buy your software.
As organic methods in SEO, content marketing and public relations have changed, so has Facebook marketing. Modern sellers must continuously refine and optimize their sales methods.
By following the tips above, you can get your Facebook page—and your products—in front of a much wider audience.